July 17, 2024

Zack Gharib joins Red Roof to accelerate growth


Zack Gharib possesses over two decades of extensive senior management experience in areas such as franchising, operations, and brand management, with reputable companies like Marriott, Vacasa, LaQuinta by Wyndham, and Highgate Homes to his credit. His reputation as an innovator in hospitality management is well-earned; he has spearheaded the creation and launch of award-winning programs in development, strategic planning, and franchise operations throughout his career. As he steps into a role at Red Roof, he joins the company at a pivotal time as it drives toward its goal of expanding to 700 hotels across the United States and places a renewed emphasis on enhancing and broadening its franchise relationships.

Previously, Gharib served as the Senior Regional Director for the South/Central Region, covering states like Texas, Louisiana, Tennessee, Missouri, Wisconsin, and Michigan, at Vacasa for a period spanning November 2018 to April 2022. Based in Austin, Texas, he managed a portfolio that included over 3500 single and multi-family vacation rentals. His leadership team comprised Regional Directors, Area General Managers, field managers, and supportive staff. The team’s guiding principle was the belief in the transformative power of a great vacation, thus driving their mission to deliver the best vacation home experiences universally.

His tenure at Wyndham Hotels & Resorts extended for 13 years and 6 months, where he was last positioned as the Vice President of Franchise Operations for LaQuinta from December 2015 to October 2018. During this period, he was instrumental in several key areas including planning, enhancing franchise relations, and overseeing product quality and customer satisfaction. His strategies significantly contributed to the growth in market share and revenue management, and he was involved in planning and executing renovations, opening new hotels, and developing sales and marketing strategies.

Gharib’s initiatives also included boosting franchisee engagement through increased enrollments in fee-based services and programs, playing a crucial role in expanding LaQuinta’s franchise network by over 300 hotels. Moreover, he developed strategic partnerships to aid financing and design for new constructions and renovations, improve operational efficiencies, and support administrative and financial functions within the franchise division. His leadership was marked by maintaining a high franchisee retention rate of over 95%, continuously growing market share, and enhancing the net promoter score year-over-year. Gharib’s commitment to strengthening franchisee relations was evident in his regular visits and collaborative efforts, including working closely with franchise legal counsel on contract reviews and updates.

[Image Source: hospitalitynet]

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