July 27, 2024

Powerscourt Estate Enhances Visitor Experience with Innovative Multilingual Audio Tour App

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Accesso Technology Group (AIM: ACSO), the leading technology solutions provider for attractions and venues worldwide, has collaborated with Powerscourt Estate and Gardens to launch an exciting new Powerscourt Gardens Audio Tour app. This initiative aims to enhance visitor engagement and promote sustainability in the heart of County Wicklow, Ireland.

The Powerscourt Gardens Audio Tour app provides guided tours and essential visitor information. It is now available for download on both iOS and Android platforms.

Powerscourt Estate, recognized as Ireland’s premier Sustainable Visitor Attraction and one of the country’s top destinations, has worked with accesso’s Professional Services team to introduce this innovative digital solution. The app aims to elevate visitor engagement and experience at the estate, which is celebrated as the 3rd best garden in the world and spans 47 acres of landscaped gardens.

The new Audio Tour app offers a seamless and immersive journey through the estate’s outdoor attractions, including the world-renowned Italian Garden, Japanese Garden, Walled Garden with a bee sanctuary, Triton Lake, the Herbaceous Border, and enchanting woodland walks. By leveraging state-of-the-art technology, the app provides an interactive platform for guests to explore the estate’s rich heritage, curated tours, and sustainable initiatives.

Designed to promote sustainability and enhance well-being, the app encourages visitors to disconnect from digital distractions and reconnect with nature. It ensures that all guests, regardless of internet connectivity, can fully engage with the estate. Visitors can scan a QR code during the bus ride or upon arrival to quickly download all necessary content through a simple, one-time setup. With no further internet required after the initial download, visitors can explore the gardens at their leisure, guided by the app.

This offline functionality reduces the need for brochures or physical materials, supporting Powerscourt’s commitment to environmental sustainability. The app exemplifies how technology can enhance the exploration of nature without overshadowing it.

“We are very excited for the launch of the new Powerscourt Estate mobile app and are confident it will achieve our goals of enhancing the guest experience while engaging new audiences,” says Sarah Slazenger, Managing Director, Powerscourt Estates Ltd. “The new app not only enhances accessibility and engagement but also aligns with our commitment to sustainability and innovation while also giving us the ability to continuously add new and fresh content for our guests.”

“Having the right technology to support the guest experience is increasingly important for cultural attractions,” says Ben Mathews, Senior Vice President of Enterprise Solutions at accesso. “This app shows how technology can positively augment the way guests experience and enjoy an attraction like Powerscourt Estate.”

Key Features of the Powerscourt Estate App

Audio Script Text Feature: Developed specifically for Powerscourt Estate, this feature allows guides to provide narrations that visitors can read and listen to during their audio tour, enhancing both accessibility and engagement.

Multilingual Support: The audio script text is available in five languages—English, Spanish, French, German, and Mandarin—catering to international visitors and improving their tour experience.

Seamless Content Download: Users can download all necessary content upon installation, ensuring uninterrupted access to tours and information, even in areas with limited connectivity.

Enhanced User Interface and Brand Identity: The app features a user-friendly interface that aligns with Powerscourt Estate’s unique brand, offering visitors a cohesive and immersive experience.

Sustainability and Accessibility: By replacing physical devices with a digital solution, the app eliminates the need for printed materials or costly device rentals, supporting both environmental sustainability and accessibility.

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