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AIDA Cruises is pleased to confirm the appointment of Jana Luth as its new head of communications and press spokesperson. Effective July 1, 2025, she will work from Rostock in Germany as the head of communications with AIDA’s communications team reporting to her under the supervision of Senior Vice President of Public Affairs, Communication, and Sustainability, Dirk Inger. The strategic appointment is meant to boost AIDA Cruises’ internal and external communications as it continues to cement its role as one of Germany’s biggest and most known providers of sea cruises.
The decision is also a return to Luth’s homeland of Mecklenburg-Vorpommern, where she has roots. The career development of Luth adds great value to AIDA Cruises in terms of tourism, sustainability, and energy – all of which are core drivers for the company’s mission and strategy for the future.
Luth’s Career Journey
Before assuming her new role at AIDA Cruises, Luth spent the last eight years working in the renewable energy sector, where she gained invaluable experience. She was the press spokesperson for the Federal Association of Wind Energy e.V., a position she held with distinction, and subsequently worked as the press spokesperson for the State Association of Renewable Energies Schleswig-Holstein e.V. in Kiel. These roles saw her engaging with both national and regional stakeholders on critical sustainability issues, which has positioned her as an authority in this field.
Additionally, Luth has a background in the tourism and shipping industries, having served as the press spokesperson for the Norwegian shipping company Color Line, the Baltic Sea resort of Damp, and tour operators Gebeco and Dr. Tigges within the TUI Group. Her varied career in these sectors has provided her with deep insights into both the operational and public-facing aspects of these industries, making her a well-rounded candidate for the position at AIDA Cruises.
Luth’s career trajectory demonstrates her ability to blend the worlds of communication, sustainability, and tourism, a skillset that will be of great value as AIDA Cruises seeks to enhance its position in the global cruising market. She brings a strong background in handling communications at multiple levels of an organization and has established herself as a specialist in effectively positioning companies within highly competitive industries.
AIDA Cruises: A Strong Commitment to Communication and Sustainability
AIDA Cruises has long been at the forefront of the German cruise industry, known for its commitment to sustainability, excellent customer service, and innovative cruising experiences. With this new appointment, AIDA is reinforcing its dedication to enhancing its public profile and corporate communication strategy. As the company moves forward, Luth will be tasked with leading both external and internal communications to further solidify AIDA Cruises’ presence in the global market.
Dirk Inger, who heads the Public Affairs, Communication, and Sustainability division at AIDA Cruises, commented on the significance of this appointment. Inger stated, “With Luth, we are gaining an experienced communication specialist with extensive industry experience. Her solid expertise in tourism and sustainability fits perfectly with our course as the largest provider of ocean cruises in Germany.” He further emphasized that Luth’s deep knowledge and background in communications will be instrumental in advancing the company’s mission and enhancing its brand image.
AIDA Cruises is not only focused on providing top-tier cruise experiences, but the company is also dedicated to improving sustainability practices within the tourism and shipping industries. By integrating sustainability at the core of its operations, AIDA aims to become an industry leader in environmentally responsible cruising. Luth’s experience in the renewable energy sector will undoubtedly play a key role in guiding AIDA’s continued commitment to sustainable business practices.
The Role of Communication in AIDA’s Future Strategy
As the largest provider of ocean cruises in Germany, AIDA Cruises recognizes the importance of effective communication in maintaining and enhancing its reputation in the marketplace. The appointment of Jana Luth is seen as a strategic move that will help elevate the company’s communication strategy both within the cruise industry and in the broader public domain.
In her new role, Luth will be responsible for overseeing all aspects of AIDA’s communications strategy, including managing media relations, handling crisis communications, and supporting the company’s internal messaging. With her background in both the shipping and renewable energy sectors, Luth is expected to bring a fresh perspective to AIDA’s public relations efforts, particularly in areas relating to sustainability and environmental responsibility.
Luth’s communication leadership will be key in shaping how AIDA Cruises interacts with its stakeholders, including customers, industry professionals, and regulatory bodies. Her ability to craft and deliver messages that resonate with both international audiences and local communities will be vital as AIDA continues to expand its footprint globally.
AIDA’s Vision for the Future
AIDA Cruises has always positioned itself as a forward-thinking company with a focus on both customer experience and environmental stewardship. As the cruise industry faces growing pressure to reduce its environmental footprint, AIDA has been a pioneer in adopting greener technologies and practices. From investments in LNG-powered ships to the use of shore power in port cities, AIDA is dedicated to reducing emissions and improving the sustainability of its fleet.
Jana Luth’s appointment underscores AIDA Cruises’ commitment to ensuring that communication about its sustainability efforts is clear, effective, and impactful. As the company continues to develop new and innovative ways to enhance its operations, Luth will play a key role in ensuring that its successes in sustainability are communicated transparently to the public.
In addition to sustainability, AIDA is focused on expanding its cruise offerings to new destinations and providing exceptional service to its passengers. The company continues to invest in modernizing its fleet with state-of-the-art ships and high-quality amenities. These advancements reflect AIDA’s commitment to maintaining its competitive edge in a rapidly evolving market.
Luth’s Perspective on the New Role
Jana Luth expressed her enthusiasm about her new position at AIDA Cruises, describing it as an exciting challenge. “The new role at AIDA Cruises is an exciting challenge for me, where I will specifically bring in my experiences from the tourism, shipping, and renewable energy sectors,” Luth said. She highlighted her attraction to AIDA’s unique combination of international cruising and sustainable corporate orientation, adding that this blend is what drew her to the company.
Luth’s goal in her new role is to shape communication and position AIDA Cruises authentically in the public eye. She looks forward to working closely with her team to advance the company’s communication strategy, ensuring that AIDA remains a trusted and recognized name in the global cruise industry.
Conclusion
Jana Luth’s appointment as head of communications and press spokesperson of AIDA Cruises is an important move in the company’s ongoing efforts to expand its communications abilities while advancing its role as global cruising leader. Equipped with vast experience in shipping, tourism, and renewable energies, Luth brings an extensive body of experience that is in full accordance with AIDA’s mission of offering high-quality cruise holidays while keeping sustainability front and center in its business operations.
As AIDA Cruises sets its sights on ambitious objectives in the future, Luth will be extremely important in helping shape the company’s public image, forging closer bonds with key stakeholders, and making its communications strategy succeed. Her leadership will ensure AIDA Cruises continues to reach new heights in the years to come.
Image Credits- AIDA Cruises
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