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As travelers gear up for the 2025 season, new data from Squaremouth reveals a strong preference for memorable family trips and once-in-a-lifetime experiences. The survey conducted by Squaremouth.com, an online travel insurance marketplace, analyzed responses from over 1,000 customers and highlights shifts in travel motivations and plans for the upcoming year.
Family Travel Tops the List
According to Squaremouth’s findings, family vacations are the most popular choice for 2025, with nearly half (47%) of travelers prioritizing multigenerational or family-focused trips. This preference reflects a 17% increase from 2024, suggesting families are seeking more together-time and shared experiences in their travels.
“The desire to reconnect and spend quality time with family has become a key driver in travel choices,” Squaremouth reports. “From reunions to large family gatherings, travel insurance is becoming a valuable tool for ensuring family vacations go smoothly, no matter the circumstances.”
Bucket List and Milestone Travel Experiences
Despite economic shifts, bucket list travel remains strong, with 40% of travelers planning a bucket list or dream trip. Interest in big-ticket destinations has held steady since the pandemic-era travel rebound in 2021, and another 35% are considering such trips. Popular destinations often include adventure hotspots, cultural capitals, and scenic natural wonders that offer unforgettable experiences.
Squaremouth notes that big trips are not solely about indulgence; travelers are prioritizing meaningful destinations that align with their values and offer enriching experiences, ranging from wildlife safaris to culinary tours in remote locales.
Work and Vacation Balance Fades
The report also highlights a major decrease in “blended travel”—combining business with leisure—with only 15% of respondents planning to mix work and relaxation in 2025, compared to 24% in 2024. The findings indicate a growing desire to disconnect fully from work while on vacation, with more people seeing their holidays as essential downtime.
Squaremouth’s survey highlights a shift toward undistracted, personal travel experiences that focus on building memories with loved ones or achieving life-long travel goals.
Travel Insurance Demand Remains Steady
With these trends in mind, Squaremouth emphasizes the role of travel insurance in helping travelers plan securely. As large family trips and international adventures increase, more travelers are turning to insurance for flexibility and peace of mind, knowing their plans are protected.
Squaremouth has insured over 3 million travelers, offering a range of insurance options with comparison tools and customer support to help travelers select the best coverage for their specific needs.
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