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This week’s Amazon Prime Day underscores the burgeoning power of the e-commerce subscription economy, and business leaders worldwide are taking note. The travel industry, in particular, is increasingly exploring subscription services as a new frontier.
Many travel companies have already embraced this model, offering monthly or annual subscription plans that provide access to hotel stays, flights, or exclusive discounts and features through intermediaries. The concept is rapidly gaining traction as travelers seek more convenience and value in their travel experiences.
In response to this growing trend, Custom Travel Solutions (CTS), a leading provider of white label travel clubs, has released a comprehensive report titled “The Age of Travel Subscription.” This report is designed to guide industry professionals considering a shift to subscription-based models.
CTS’s report offers eight crucial recommendations for success in the travel subscription business. These insights are based on their extensive experience in powering membership organizations and employee benefit schemes with travel products through closed user groups.
For travel companies looking to capitalize on this emerging trend, CTS’s report provides valuable strategies to create compelling and profitable subscription services, ensuring they can meet the evolving demands of modern travelers.
Mike Putman, CEO & Founder of CTS comments: “We are nearing the end of the beginning of the travel subscription economy now and anyone who’s serious about becoming a player must act quickly to not miss out. Fundamentally you’ve got to create a value proposition whose benefits justify – emotionally or economically, both big pulls – paying up to join. But once they are in, you lower acquisition costs and increase loyalty. Meanwhile lots of suppliers value highly closed-user groups where they can have greater flexibility on pricing behind the firewall of your subscription.”
Custom Travel Solutions (CTS) has recently unveiled “The Age of Travel Subscription,” a comprehensive report that not only outlines essential strategies for building successful travel subscription services but also offers in-depth insights into the mechanics and benefits of these programs. This report is available for free download and serves as a valuable resource for travel industry professionals looking to innovate and thrive in a competitive market.
The report delves into the structure and operation of travel subscription programs, providing detailed examples of successful initiatives that have already made a significant impact. It includes expert commentary from industry leaders such as Mauricio Prieto of Travel Tech Essentialist and Iñaki Uriz of Caravelo, offering valuable perspectives and practical advice.
Key takeaways from the report include strategies for designing and implementing a travel subscription service that meets consumer needs and stands out in the marketplace. The insights and recommendations provided by CTS are grounded in their extensive experience with B2B technology platforms, which support membership organizations and employee benefit schemes through exclusive travel products.
For those in the travel industry aiming to capitalize on the subscription model, “The Age of Travel Subscription” report is an indispensable guide. It not only highlights the growing popularity of subscription services but also provides actionable steps to create and sustain a successful travel subscription business.
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