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In a conversation with Travel And Tour World at FITUR 2024, Ms. Yubika Bhandari, representing the Nepal Association of Tour and Travel Agents (NATTA), shared insightful details about the association’s longstanding history and its current initiatives.
Nepal Association of Tour and Travel Agents (NATTA), a venerable entity in the tourism sector, plays a pivotal role in consolidating more than 600 travel companies under its expansive umbrella. This collaboration not only showcases the unity and strength of Nepal’s travel industry but also amplifies its voice on international platforms.
Nepal’s consistent participation in FITUR 2024, one of the largest tourism trade fairs globally, underscores the nation’s commitment to fostering international tourism relations and promoting its unique travel offerings. At FITUR 2024, Nepal Association of Tour and Travel Agents (NATTA) is represented by five member agencies, demonstrating the collaborative effort to highlight Nepal’s diverse and rich tourism potential to a global audience.
A significant focus for tourism
Nepal’s consistent participation in FITUR, one of the largest tourism trade fairs globally, underscores the nation’s commitment to fostering international tourism relations and promoting its unique travel offerings. At FITUR 2024, Nepal Association of Tour and Travel Agents (NATTA) is represented by five member agencies, demonstrating the collaborative effort to highlight Nepal’s diverse and rich tourism potential to a global audience.
The member companies at this year’s FITUR is the development of the MICE (Meetings, Incentives, Conferences, and Exhibitions) market. This strategic direction is aimed at tapping into the global business travel segment, recognizing the lucrative opportunities it presents for Nepal’s tourism industry. Developing the MICE market is a visionary step towards diversifying Nepal’s tourism offerings beyond its renowned adventure tourism and cultural heritage tours.
Emphasis on travel trends
The emphasis on MICE tourism signals Nepal’s readiness to cater to the sophisticated needs of global business travelers, offering them world-class facilities and experiences. This initiative not only aims to boost business tourism but also to enhance Nepal’s reputation as a versatile destination capable of hosting international business events, conferences, and exhibitions.
Through initiatives like these, NATTA is actively working to expand Nepal’s tourism landscape, ensuring it remains competitive and relevant in the ever-evolving global tourism industry. The association’s efforts at events like FITUR 2024 are crucial in attracting international attention and investment, setting the stage for Nepal’s continued growth and success in the global tourism market.
Nepal, nestled amidst the towering peaks of the Himalayas, is a paradise for global adventure travelers, offering a blend of breathtaking landscapes, rich cultural heritage, and thrilling outdoor activities. The country is renowned for hosting eight of the world’s ten highest mountains, including Mount Everest, the highest point on Earth, making it a premier destination for mountaineering and trekking. The Annapurna Circuit and Everest Base Camp treks are iconic journeys that provide unparalleled views of majestic peaks and a glimpse into the life of remote mountain communities.
Beyond trekking, Nepal’s diverse terrain allows for a plethora of adventure activities. The raging rivers originating from the Himalayas offer world-class white-water rafting and kayaking experiences. The country’s dense forests in the Terai region are home to exotic wildlife, making it an ideal spot for jungle safaris in Chitwan and Bardia National Parks, where visitors can spot rhinos, tigers, and a variety of bird species.
For those seeking spiritual enrichment, the ancient city of Kathmandu, with its centuries-old temples and stupas, including the famous Swayambhunath (Monkey Temple) and Pashupatinath, offers a serene atmosphere. Meanwhile, the serene beauty of Pokhara, with its tranquil lakes, lush greenery, and the backdrop of the Annapurna range, provides a perfect setting for paragliding, bungee jumping, and relaxing retreats. Nepal’s blend of adventure, culture, and natural beauty makes it an unmatched destination for adventurers and explorers worldwide.
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